“Oddly enough, it seems easiest to start with who I’m not: I’m not a traditional film critic.”
John is not a film professor. John is not a published author on film. What he is a seasoned fellow movie lover who advocates for the best films out there to stream. As a native New Yorker, John grew up with a profound love for movies, spending afternoons watching films on local TV stations. He developed a passion for classic Hollywood films, particularly those in black and white, which sparked a lifelong connection to the art of cinema.
Even though Princeton University didn’t offer a full film major, John took every available course, increasing his fascination with film as both art and entertainment. After working in advertising for 17 years, John founded Best Movies by Farr to guide overwhelmed viewers to the best available films, focusing on quality rather than quantity.
Origins: What’s It All About?
“There are too many options, and too few good enough to justify your time.”
Hollywood has been moving away from making smart, original films for several decades now. Instead they’ve focused on churning out a lot of loud, slick formula product aimed at a very broad and less demanding audience seemingly designed to blow you back in your seat, rather than make you lean forward and engage.
The problem is that more discerning viewers get overwhelmed by this kind of content when looking for a quality movie to stream at home. Not only are fewer great movies being made, but it’s getting harder to find them.
Best Movies by Farr is the solution, providing a quality filter that helps you cut through all that clutter, and get to the best movies, fast…The result: you watch better movies, more often.
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